Just to clarify things in an other message (I've already answered to the developer about his assertions on "biger prices are better") :

- Not only it is greedy and badly hidding an egocentrical mentality.

- But never, NEVER, people will think in the way that "if it is more expansive, it is better !". And they won't, not only because they don't have enough money, and need more and more softwares, but because they know that a good product or service can be sold to a realistic and low price, and that BIGGER prices often mean that there is a scam. We all experience scam and bad products sold very high, and bein unfairly treaten as customers as milk-cows. 

- So never a high price will be a trigger-argument and bring more people to a product.

- Instead, lower price attract people like honey with bees.

So, if Android store works, or free softwares, it is because it is cheap. More and more people are poor, the gap between lower-classes and high-classes increase, and people don't have more than 15$ to spend in softies in a month. Period. 

And people all know, as poor people, that they're numerous, and that if they were developers, they would sell a software around 3$ and that it would multiply the sells and bring more money ! So, not lowering the price can be only a reflex led by fear, just by stupid association that "if the product price is lower, it will give me less money". Wich is completly false. 

Beside, that's why DISCOUNT markets like LIDDL in Europe invade all the planet : people are poor, and poor people are numerous. So the business-men did the math...

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PROOF : I can pay 11€/month to have a catalog of movies and documentaries (Netflix), but I can't afford paying extra 15 or 20€ for a single software, plus if it is not absolutely essential (anti-virus or things like that). That's why I won't buy your extension. But I can pay 3€ for an usefull android app like NovaLauncher in the month, because it's just the price of a beer. And it doens't ruin me. All pseudo-reflexion about "yeah but if you go for paying many beer, you could have blablabla" isn't true : you don't know how I manage my wallet, and you don't have to manage my wallet and to give me some lessons. Ex : if I have already spent money for having a beer with a friend, I can still pay for a 3€ Android app if I juge I can, but I surely can't spend 15€ in a Chrome extension... We're not developers affording to pay for a plugin, for their favorite IDE to increase their productivity ! Dude ! Wake up ! 

Your answer about the price of your product is completly fallacious : you're stuck in an egocentrical mentality, where you think you're the only developer giving people a valuable tool. 

Let me clarify you the situation : a vast majority of people don't have enough money to invest more that 15$ per month on computing softwares, giving that they're not rich (heard about low-class and poverty ?) and they are already paying Video On Demand and many services. But they need more and more softwares or tools to correct the mediocrity of other softwares like browsers for instance. So it means that they intend to have the possibility to buy multiple softwares with that 15 bucks.

So, paying 20$ for just a single sofwtare is completly out-of-question, giving that they are already investing in many 1$ apps as you mentioned. And they won't pay extra 20$ for a new app, just because the guy who developped it close himself in a so-called "philosophy of good programming", and believing in his self-suggested opinion that his software will be better if sold higher, or that people will use it "with more attention and/or respect" if they ruin themselves". You know, not everybody has a job or a good job.

"but... anyway, actually there is many strong advocates with real statistics that suggest that the optimal price is close to $30, like $29.95 close...."

This assertion is a myth : the optimal price is close to 3$, just between 1$ and 5$, because it is the price of ONE OF THE MULTIPLE software that people want in a monthly use of their computer. People will never, NEVER, pay a 15$ or 30$ software in a month if it not completly ESSENTIAL (meaning : an antivirus, or things like that), and if they didn't already pay some software in the previous weeks. You're stuck in an old business mentality of big enterprises trying to sold a product. Today, it's people who sold products and services, and you're not an enterprise.

"I asked some users who pay and they confirm that the price is not an issue for them in any way"

Are you kidding ? HAHAHA. You just asked to your richfull friends...

I'm sad because I love your extension and I would have liked to talk with you about a few improvments, but when I see your mentality I think it doesn't worth to spend my time with you.

Plus, you don't honnestly answer to people's question about giving our e-mail address BEFORE seing the prices, defending yourself with the idea that you gave a message warning that this won't be use but for generating a serial, when we all know that other websites display prices on a page before sending people to a paid chart, and when we all suspect, by intuition, that it is a kind of e-mail address harvest for selling it to spammers.

So, do the math :

- Being an asshole thinking in MAC business-model, and forcing N people to pay 20$.

- Or lowering the price to 2$ and having Nx5 people very happy to have you as a software provider.

Pesonnally, I have made my choice since years. And that's a real valuable philosophy.