Change Tabs Title in Tabs Outliner

It would be really nice to be able to override individual tabs title. A lot of website put keywords at the beginning of the <TITLE> tag, for example; 

"Product One, Feature One, Product Two, Product Three | Company Name"

What is important to me in this example is the Company Name, none of the other text that is automatically listed in TO is worth anything and only clutters up the tab tree.